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ANA - Aeroportos de Portugal S.A.
Business
Business > Retail > Goals
Strategic Goals
1- Maximising results
  • Maximising the outlay per passenger:

-more passengers who buy;

-greater average spent on essential purchases.


2- Providing quality services
  • Quality spaces
  • Quality products
  • Quality service from staff
  • Presence of prestige brand name products

In order to reach these strategic objectives, five development paths have been selected:

1 – To maximise the commercial impact in all available areas, especially the Airside;
2 – To redecorate spaces and adjust layouts;
3 – To make the mix more adequate by increasing those areas dedicated to categories; 
4 – To deepen the spirit of partnership among shop operators and concessions;
5 – To gain greater access to target-segments through various advertisement and promotional initiatives.

Logotipo Airport Shopping
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